In the UK the Owners and Breeders have pooled resources to produce this high-quality monthly magazine. Why couldn’t it happen here in NZ?
by Brian de Lore
Published 29 November 2019
The headline isn’t true, but such a merger which in
principle is supported by NZTR, could give stakeholders much more grunt and a
stronger voice in the future running of the thoroughbred industry.
In an industry that has contracted significantly over a
long time, why would these sub-stakeholder groups not want to cut their cloth
accordingly by standardising and combining the memberships and running a leaner
and more efficient administration from a single base?
Speaking from his Petone office this week, NZTR CEO Bernard
Saundry said there had been discussion in the past on the merging of
stakeholder groups and that NZTR was not opposed to the concept.
We are living in a world of rapidly changing times that’s
becoming increasingly globalised and in which amalgamations and scale of operation
are the keywords and phrases for long-term survival. The common denominator for
these three groups is prizemoney – the single component that would provide an
incentive for members of all three associations.
After all, how many racing people crossover to two or even all three associations. Plenty of trainers, of which there are 800 members in New Zealand, are involved in both breeding and racehorse ownership. Many of our breeders also have thoroughbreds in training, and on their own, the Owners’ Association may have a less active voice but in principle should be the most influential body of the three, given the cost of running racing falls back on all owners as a collective. Racing Minister Winston Peters also acknowledges that owners are the most critical group in racing.
Membership of the Trainers’ Asociation comes each year with
the renewal of the license to train, and the 800-odd members are more-or-less
equally divided between A, B, and C Class licenses. The Breeders’ and Owners’
Associations memberships are, however, voluntary and that’s where changes need
to occur through NZTR.
Thirty plus years ago the membership of the Breeders’ was
as high as 5,000, according to CEO Justine Sclater. By 2007 it had dropped to 2,250
and today it’s only 1,289, although active promotion has increased it over the
last 12 months with an annual cost of $195 which is a sub not altered in five
years.
Just as ownership has evolved from single owners and small partnership teams of owners to big syndicates, the breeding industry has transformed over the years – but in the opposite direction. In the final year at Trentham in 1987, the catalogue offered 480 yearlings from 150 individual vendors. In 2019 at Karaka the Book One sale catalogued almost 700 yearlings provided by just 50 vendors. The trend towards fewer vendors results in more efficient marketing and preparation by the bigger studs plus the loss of smaller breeders who have gone from the game.
The Owners’ Association through President Bernard Hickey is
actively driving membership and currently has between 900 and 1,000 members who
pay only $60 each annually or $65 for dual husband-wife membership at the same
address.
The Owners’ Association produces six bulletins per year
which are subsidised by NZTR. But like the trainers and breeders, the income derived
from membership is limited by scale and limited in achieving meaningful
benefits.
In the Size and Scope Report released 18 months ago by NZRB
in May, 2018, New Zealand had 3,705 thoroughbred breeders and 15,951 owners, so
the potential exists for substantially increased membership for both
associations through compulsory membership which would require a rule change at
NZTR.
For the breeders, membership could potentially be calculated
on a per mares basis – over 6,000 mares currently reside in New Zealand. If
that method isn’t fair on larger breeders then a standard fee for any breeder
with five or more mares or perhaps several tiered levels – collected by NZTR
with broodmare returns. For owners, a compulsory membership for any single
owner with five percent or more of any registered racehorse would be possible.
Idealistic? Yes, it is. How likely is it to happen? No
chance at all; it would require a level of cooperation never previously known
in our administrative history.
In the UK, the Thoroughbred Owner-Breeder is published monthly as a joint-venture between the Racehorse Owners’ Association (ROA) and the Thoroughbred Breeders’ Association. It goes out to 8,000 subscribers with an annual sub of 55 pounds and is said to have an average readership of 20,000
It’s an outstanding publication full of interesting
articles and vital facts on racing and breeding; a high-quality publication in
the mold of the once-prized British Racehorse and Pacemaker Magazines.
The benefits available to the UK Thoroughbred Breeders’ Association
membership are substantial including a whole range of services – employer support,
tax and legal hotlines, buying group discounts, guidance documents, events,
regional days, training courses, seminars and race badge offers.
Racehorse Owners in the UK also get a great deal with all
sorts of offerings including privileges at many of the courses, special
lunches, behind the scene tours, car parking, and discounts, as well as
offering dedicated facilities for syndicates.
Digital is fine, but who wouldn’t prefer a high-quality
publication in their hands. Communication is everything in the horse business, and
since the demise of The Informant in March and no replacement until Raceform
makes its debut, the eight-month void has definitely cost the TAB a lot of
turnover and lost some participants permanently.
Raceform is scheduled to go on sale for the first time on
Thursday next week, replacing Best Bets which published its final issue yesterday.
The New Zealand Thoroughbred Breeders’ Association will
today, Friday November 22nd, host former Chair of both Racing NSW
and Racing Australia John Messara AM at a luncheon in Cambridge where he will
be the guest speaker.
NZTBA invited its members to hear Messara speak publicly for the first time in New Zealand since he completed his ‘Review of the New Zealand Racing Industry’ and presented the 82-page document to Minister Peters on 31 July 2018.
Ninety to 100 guests are expected to attend the luncheon at
The Boatshed on Lake Karapiro where well-known auctioneer Steve Davis will MC the
event, which includes a question and answer session following the Messara
address.
For anyone not attending but interested in the topics of
discussion, I consulted with John Messara to piece together the question and
answer segment that follows. The idea came after reading the high-quality UK
publication ‘Thoroughbred Owner Breeder,’ which in its October issue featured a
‘Talking to…’ article on English trainer Charlie Fellows.
In that article a chord struck when he answered one
question with: “I wish everyone would sing from the same hymn sheet though I
don’t think it will ever happen. As long as we keep fighting from our own
corners the money will be divided between more and more interests. If we worked
together it would be so much more beneficial…working together for the greater
good.”
That statement is probably pertinent to every racing
jurisdiction in the world and is one that Messara touches on in one response
below.
The Charlie Fellows interview conducted by Tim Richards was
so informative and well-formatted I have unashamedly borrowed the format and
the Close-Up and Personal and Close-Up and Professional questionnaire at the tail
of the interview:
Talking to John Messara:
From all the experience you have gained over 40
years in racing and breeding, how do you view racing and breeding today on a
global basis compared to where we have been in the past?
We are in a challenging era in racing, compared to the past. The level of competition from other forms of gambling and leisure is intense, and there has been a definite evolution in community standards, all of which require adjustment for an industry that has generally resisted change. These challenges are especially in evidence in the younger demographic that all racing stakeholders are desperate to attract.
What was the single most important lesson you
learned through all your years as a racing administrator?
I learned that dynamic and committed leadership and a sound management team are critical to success – in the end, it all comes down to people.
Racing Minister Winston Peters asked you to
write a review of New Zealand Racing which you accepted and completed in less
than three months. What struck you as the most blatantly obvious problem with
NZ?
It was obvious that the returns to owners had got too low, that the industry was capital hungry, incapable of modernising itself, and struggling to offer an attractive wagering product; all these factors were driving the industry down.
What was the motivation for you to take up the
challenge, without being paid a fee for your work, and how much did it take out
of you to complete it in such a quick time?
I took up the challenge because I have a soft spot for the
NZ industry and have admired Kiwi horses and horsemen and women for decades. I
have always felt that NZ was part of our racing family and that I might be able
to help. In fact, it was a privilege to be able to assist.
I threw myself into the task and I was determined to deliver the Review by the agreed time. I was fortunate to pick a great team to assist me in their particular areas of competence, which included John Rouse (past CEO of the AJC and currently a Trustee of the ATC), Darrell Loewenthal (retired senior public servant from the NSW Department of Racing) and Craig Nugent (immediate past COO of Tabcorp). I was nevertheless tired by the end of it.
The initial advice you gave was to start with a
blank sheet of paper. If we had done that, would we be better off than we are
two years later?
I approached the Review as if I was dealing with a blank sheet. At the time, I asked the Minister if there were any “sacred cows” and he replied that I was appointed to tell him exactly what I thought was needed to get the industry back on its feet, with no exceptions. I did exactly that in the Review….I pulled no punches! However, what I soon learned was that New Zealand’s starting-point was some way behind where we began in NSW in 2011 – there’s considerably more organisational and legislative reform needed in New Zealand before the real work can begin.
The Messara Report had 17 key recommendations
and stressed urgency and high-quality leadership, but many will argue that the process
has lacked urgency with a degree of leadership procrastination. What would you
say to that criticism?
I disagree; as I have said elsewhere, it takes time for government departments to carefully do their due diligence, write legislation and set up new structures. It will be worth it if we can get the Review recommendations accepted and enacted.
One of the criticisms I have heard going around
race clubs, some of which are earmarked for closure, was that you only had a
cursory glance at the course and didn’t consult the committees. Can you explain
to those people the reasoning and the process you adopted on venues?
I can assure you that while we did not sight every course we studied the operational and financial metrics – for example, wagering figures, race meetings scheduled, profit & loss and balance sheet details and attendance numbers – of each racecourse before making the recommendations. We were also mindful of the geographical locations to ensure that each region in New Zealand would continue to have access to racing. Finally, we compared our list with that of New Zealand Thoroughbred Racing, who were also undertaking a venue review. I can say that our conclusions were very close to those arrived at by NZTR.
Today you are addressing members of the NZTBA
at a luncheon in Cambridge. What is the most important message(s) for New
Zealand to take on board to recover NZ’s lost ground going forward?
I really only have one message. Racing Reform Bill No1, and
shortly Racing Reform Bill No.2, initiated by your Racing Minister, should
provide the tools for your industry to pick up all the lost ground.
It is time to select your future leadership team and get
behind it, unselfishly. There will be those who want to reject racecourse
consolidation and others who will be threatened by a joint venture deal by the
TAB. If those reforms don’t happen, I am afraid the industry will only have
itself to blame for the consequences.
The goal to double the prizemoney stills seems a long way away. We are losing good people because of racing’s apparent long-term unsustainability, but we have a tight group of passionate racing people whose whole life is racing. Do you have a message of hope for these people?
Yes, I do. Please do not give up and allow the reforms now in the pipeline the chance to have their impact.
The question of animal welfare during your time
as Chair at both Racing NSW and Racing Australia was high on your priority
list, and you drew a considerable amount of vitriolic criticism from your peers
in Australia, but you ultimately have been proved correct on the horse
traceability issue. Can you explain how that unfolded?
Yes, I and my Board at Racing Australia believed that we needed to account properly for the Australian thoroughbred herd before horses began racing and after they had finished racing. We did not have the capacity to do that and so we set about bringing in national traceability rules enforceable under the Rules of Racing. A campaign was then set in motion by the Breeders Association to have me sacked, including signed petitions to each State Racing Minister. Regrettably, nearly all breeders ignorantly joined the call. Happily, the state governments supported Racing Australia, the traceability rules were brought in and everyone now agrees they are essential. Traceability is the foundation stone of any animal welfare program!
The wagering landscape in Australia appears to
be evolving quickly with the consolidation of the Corporate Bookmakers with
Sportsbet (owned by Flutter) becoming a powerful competitor to TAB Corp and
recent talk of a consolidated Australian totalisator pool. What’s your view on
this and where do you see it going?
This will make for a better regulatory framework and underpins my call for the NZ TAB to piggyback on one of these giants.
Could further consolidation and mergers one day
see one single national body running all racing in Australia? Or am I dreaming?
Yes, you are dreaming. There continues to be significant interstate rivalry in Australia, which mitigates against the most efficient usage of racing’s resources.
Can you explain in one short statement the
benefits of outsourcing (partnering) our TAB and why you didn’t recommend
selling it?
The current scale of your TAB operations is not sufficient to enable it to compete with the myriad other betting products, in terms of the funding required for development and innovation in a super-competitive world. The NZ TAB cannot be competitive without continuous investment in technology and this cannot be funded without affecting prizemoney. There are so many benefits that can flow by joint-venturing the TAB’s commercial operations with one of the world’s wagering giants, not the least of which is a bottom line that will sustain a doubling of prizemoney, so necessary for the future success of racing. I agree that the TAB should not be sold and this will be clear in a joint venture agreement. But let’s make the TAB competitive and efficient by leveraging on one of these giants.
We have had ‘racefields’ and the POC levy
legislation in New Zealand from the start of July this year but few betting
operators have signed the contracts. Do you think we should have been better
organised with the contracts at the beginning to collect those funds?
The reform agenda undertaken by Deputy Prime Minister Winston Peters is a once-in-a-generation initiative. However, government departments never move quickly, so we have to be patient. The three revenue initiatives recommended in the Review have been legislated in the first Bill, and I understand that already most of the Australian online wagering operators have voluntarily signed up to the new regime – that’s a great start.
The controversy on the use of the whip is
gaining momentum. Do you think it’s inevitable it will be restricted if not
banned totally? What would you do if you could make a ruling for NZ now, and
why?
After a recent trip to the USA and contact with other racing jurisdictions, I am convinced that it is inevitable that the whip, or crop, will go. Community standards are changing and there are a few things we need to accept if we want our sport to remain relevant. I would, therefore, ban the whip from January 1st, 2020 and take international leadership on this issue. The new rule would require jockeys to keep both hands on the reins, but they could carry the crop for safety reasons.
Where do you perceive the New Zealand racing
and breeding industry to be in five years?
If in the second Bill the Government were to put in place the structure whereby all the recommendations in my Review could be executed, and if the Industry has competent and passionate leadership, then New Zealand can again take its place among the leading racing jurisdictions of the world, with the benefits shared by all participants with consequent upside to the New Zealand economy.
John Messara AM with more thoughts on life and racing…
Close Up and Personal
Close Up and Professional
My superstition is… Don’t have one
The biggest lesson I have learned… You need to be supported by a competent and loyal team
Four dinner party guests… Friends and partners who enjoy talking racing
Racing and breeding has taught me… To be patient and accept defeat with grace
I am annoyed by… hypocrisy
Favourite holiday destination… The Hawkesbury River
Horse with the most significant influence… Danehill, he changed my life in so many ways
Best book read… The Inglis and Magic Millions yearling catalogues
Best bet I’ve had… Taking the early odds on Miss Finland in the Golden Slipper
Favourite movie… Scent of a Woman
I like to relax by… Fishing with close friends
My racing hero… Robert Sangster – few people know how much he promoted Australia and NZ to the world; and Dr Percy Sykes, friend and genius – he had X-ray vision with horses.
Why is your wife Kris a better driver than you…😂 Because she says so!
The Optimist made its debut back in April and in the ensuing
eight months the editorial content has often revolved around the discussion ad-nauseam
of the ongoing problems confronting the New Zealand racing industry.
RITA, I’m assured, is doing its best in the limited space in
which it has to move and we, the industry participants, need to be patient and
wait for better days, which, I’m also assured, will be forthcoming. But many of
the problems we face in Aotearoa are now universal with some surfacing during
the Australian spring.
During the week, Tom Waterhouse started his blog by saying,
“I fear racing is facing a looming crisis.” If that remark by itself wasn’t
enough to capture your attention, then reading on would have had you rivetted:
“Racing betting turnover is in steep decline, and I believe
it is just the beginning. I believe this is in large part due to sport having
less takeout of the gambling dollar and racing is no longer the mainstream
public focus.”
Isn’t that precisely what The Optimist has been saying
since April, and was the thrust of many articles in Industry Opinion in The
Informant before that? My complaint has always been that NZRB spent $50 million
of racing’s money to build a FOB platform to service sports betting which was
always going to result in a reduced financial return to the three codes. No
public company would ever have made an investment designed to disadvantage the principal
shareholders financially, but that’s exactly what happened.
In Tom Waterhouse’s blog he goes on to explain why a $100
bet on sports will cost the punter $4.00. But the same punter placing a $100
bet on a horse has a cost of $17 to the average punter. He says: “Meaning it’s
over four times as expensive to bet on racing because of the way racing is
taxed – with a turnover tax. No wonder turnover is collapsing and will continue
to fall.”
In New Zealand we don’t have a turnover tax because we have
no licensed bookmakers but it makes no difference – our betting levy of two
percent which is being repealed over three years was more or less the same tax.
But it applies for any Kiwi betting in
Australia and regardless, makes no difference to the payout percentage to
punters.
Last week this blog focused on Australia’s ugly spring with
falling attendances, betting turnover declines, animal welfare issues and the
effect of the POC levy. As Australia’s little brother, the problems they’re encountering
only serves to paint more dark clouds on the horizon for Kiwis with the
knowledge Aussie’s woes will reverberate here.
To obtain an analytical view of all these controversies, I
decided to consult Tom Waterhouse’s father, Robbie, who was more than willing
to project his thoughts after a lifetime of betting on the rails through the
good and bad times.
Robbie wasn’t holding back in saying: “Race clubs and the government
see racing as being the golden goose, but they are killing the goose. I think
the reality is that the government hates bookmakers and regard them as being
parasites.
“In the old days, every committeeman was a racing man and a
good friend. When the latest ATC election came around I knew three of the
eight. The other five I have never seen in my life. They put their photographs
in the racebook so people would know them, but I still have never seen them.
“We have been infiltrated by non-racing people. Administrators
pretend they don’t like betting and are there for the honour and the glory. But
to get people to go to the races and party it costs $100 per head, and they go but
don’t bet. Then they say, ‘we got 20,000 people to the races – isn’t that
wonderful’.”
As a leading rails bookmaker, Robbie says the game has
never been tougher than it is today and fears for the future of racing.
“If you have a tax on turnover, it changes peoples behaviour
– totally. If you had a tax on gross profits, then bookmakers would still be trying
to maximise their profits.
“On the rails, I bet to tight to margins – big turnover but
tight margins. My margin might be three or four percent but if I’m required to
pay three percent in turnover tax it’s a disaster for me. But out on the lawn
where a bookmaker is betting on his own, he might bet to a 30 percent margin,
so the three percent is irrelevant.
“A punter who bets with me came and said he had lost $6.5
million for the year, and had been losing every year. He said he was betting
with eight different agencies but they had all sacked him. The trouble was that
he was only losing at the rate of four percent, and the corporates still couldn’t
make it work.
“Today, no one watches the races – no one is interested. When
racing was going well the smallest area was the bar and the people that went to
the bar were seen as degenerates. Now, the whole racecourse is a bar, and
anyone in the betting ring is regarded as being a degenerate.
“Only people who like racing have a bet. In my view, you
shouldn’t go to the races unless you want to have a bet. If you were a punter
and had your wits about you, you might lose a small percentage on turnover, and
you might even win. We have lost all those people – they have all gone.
“If you go to the races on a Wednesday in Sydney, you would
be struggling to find anyone who’s brought a sportsman with them and has
studied the form.”
On the animal welfare controversy, Robbie Waterhouse thinks it’s one of the biggest concerns but was just as vocal about the quality of the protestors at Flemington on Melbourne Cup Day – some of whom knew so little about racing that they believed the horses went straight from the races to the abattoir, and others who may have been paid to turn up. The Youtube link can be viewed below:
“The current big issue was that shocking ABC program,”said
Robbie. “They passed a rule in NSW that no abattoir can slaughter a horse, so
all those horses are going to backyard operators instead who are the cruelest
and meanest and most dreadful people. I think that has made it very uncool for
young people to go to the races.
“I was chatting with a friend’s daughter the other day and
she had free tickets to go to the races. And because of that ABC program she
couldn’t get one friend to go with her.
“The Greens are getting 10 percent of the vote, and they were
running a big campaign saying ‘Nup to the Cup.’ I think it’s a big issue.
People don’t realise how quickly the world has changed. Instead of dealing with
it properly the race authorities are saying we are devoting one or two percent
of prizemoney to look after these horses, but if you have 14,000 horses
retiring every year and they live for 20 years, it will cost $200,000 for each horse’s
lifetime and about $280 million a year – it can’t be done. It’s ridiculous.
“The RSPCA in Australia each year kills 250,000 pets. I don’t
know if you enjoy a cappuccino but in Australia each year we kill 600,000 bobby
calves at four days of age so their mothers can provide the milk for cappuccinos.
We kill 12 million male chicks because they are superfluous to needs – they only
keep the females.
“It’s all very well saying horses are man’s friend, but the
University of Melbourne’s Dr Ronelle Welton examined hospital records and
coronial records and found that between the years 2000 and 2013 horses were
responsible for 74 human deaths.
“Bees and other stinging insects were the next most
dangerous, causing 27 deaths, followed by snakes, which also claimed 27 lives
but landed fewer people in hospital. Spiders were not responsible for any
deaths during that time, the research showed.
“A lot of people say they couldn’t possibly eat horse, but
I’ve eaten horse meat and it’s very good. Five million horses are consumed each
year worldwide. The reason the greens see horses differently is because they
say you’re making money out of horses, so it’s your responsibility to look
after the horses for the rest of its life.
“My grandparents were involved with cockfighting – it disappeared. Dad’s best license was the greyhound racing at Rooty Hill with live hares and the pony racing – they went. My best license was Harold Park trots – they would get more people to Harold Park on the coldest, wettest winter night in those days than the Golden Slipper these days.
“Racing has never paid so much prizemoney, and everyone is
saying “isn’t it wonderful,” and the average price at the Easter Sales is $380,000.
I mix in affluent circles, and I don’t know anyone who can afford to pay $380,000
with tax-paid money. No one can do it.
“I bought a racebook at auction the other day from the 1930s, and there was virtually no horse on the card that was owned by more than one person. Today, except for a few owners like the Sheikh, every horse is owned by 20 people. I think they would be better off slashing the prizemoney and bring the price of yearlings down.”
The Tom Waterhouse blog which appeared on Twitter is shown below:
The headwinds for racing which were thought to
be zephyr-like at season’s start have strengthened to a steady trade wind as
Australian spring racing declines in both crowd numbers and betting turnover.
Bad publicity driven by animal activists
through the Australian ABC slaughterhouse program and the double-edged sword
recoil from the Point of Consumption (POC) levies are the two likely causes. That
double-whammy has both damaged racing’s image and reduced betting turnover.
Nearly all of Melbourne’s major spring race days have been down in crowd numbers and turnover. Yesterday’s Oaks Day Flemington was the lowest for 25 years following attendance declines on both Derby and Cup Day. Inclement weather didn’t help, but anecdotally the pundits are saying public resistance towards racing is building due to the perception that racing has been negligent on its handling of the animal welfare issue.
In New Zealand the latest release of TAB figures is also disheartening. Most thoroughbred meetings in the past fortnight show declines comparative to the same meetings in 2018. Trentham, for example, on October 26th was 42.8 percent down, which translated to $835,462 less turnover. Ellerslie on Melbourne Cup Day was 5.5 percent or $158,006 down in turnover on the previous year.
A closer look at the figures shows increases in Fixed Odds Betting (FOB) but substantial declines in the tote. Recent TAB promotions offering up a free $50 bet (Spring Loaded) on the same day if your FOB selection didn’t either win or finish last is a contributing factor to the continued decline of the tote. The problem with that promotion is that the FOB profit margin is reduced in favour of turnover but the tote from which the racing codes get their best margin (14% to 15%) is cannibalised.
Nevertheless, overall turnover is down which
highlights two more concerning issues. Firstly, it tells us that all the
predictions of the FOB being the golden bullet were false and $50 million may
as well have been flushed down the toilet, but we already knew that. Secondly,
the FOB to maintain the status quo in its financial return to racing had to
earn an extra $17 million in profit annually just to pay the fees committed in
the contract to Paddy Power and Openbet.
Building the FOB Platform and expecting it to
work for New Zealand racing was a bit like backing a maiden handicapper to beat
Winx in a Cox Plate. But that’s what happens when you put a non-racing bureaucrat
in charge of the TAB – the third one in succession.
The
POC issue in Australia is justifiably sited as a cause for the decline in
betting turnover. The reason is simply that when betting operators are required
to pay this levy they amend the profit margin of their book upwards to cover
the levy and maintain their margin. The skinnier prices offered results in less
return to the punters which reduces the available funds for reinvestment – the net
result is reduced turnover or churn.
Corporate
bookmakers in Australia are unhappy about the POC levy because they claim they
already pay it when charged GST by the government. Point of Consumption refers
to the location of the customer and was introduced by the state governments of
Australia.
The
POC levy was first introduced in the UK when most betting operators were
located off-shore and were not contributing to the racing-sporting bodies or
government in the UK, and is the reason why the Australian corporates claim the
levy as a domestic one is unfair.
In
Australia, Betfair claim that they pay 51 percent of their wagering revenue in
other taxes and fees but when the POC levy is added at the South Australian POC
rate of 15 percent, their taxes rise to 66 percent. South Australia’s levy of
15 percent is the highest in Australia with both NSW and Victoria having set it
at 10 percent. Whatever the bookmakers say, they will receive no sympathy from
the punting public who are out to beat them any way they can.
The
world of betting has been undergoing substantial changes in 2019 and more is on
the horizon for 2020. Moves are afoot for a number of corporates plus Flutter
Entertainment – the group that controls Paddy Power Betfair and Sportsbet
Australia – to merge with The Stars Group which is TSG, the owner of BetEasy.
TSG is a global leader in revenue management solutions.
The
object is to create the largest online wagering and gaming company globally,
based in Dublin, listed on the stock exchange and worth 10 billion pounds. The
move comes as a result of the recent trend for betting operator mergers and
especially after the liberalisation of sports betting in the USA.
Spokespeople
for the potential merger which requires shareholder and government approvals
before it can proceed are saying that with the benefits of scale the fixed
costs annual savings will be in the vicinity of 140 million pounds.
Negotiations are expected to be finalised and the deal done by the middle of
2020.
Our
TAB and the FOB will have to compete with a scale of operator never before
seen. How do you think we will fare? Imagine the potential for this group’s
marketing, IT development and ability to offer punters a better deal than any
rival operator.
For an
overview of the New Zealand scene, I this week spoke to an Australian involved
in the betting world at a high level, and who was happy to project his view but
preferred not to be named.
He
said: “What I would say to New Zealand is that the local consumption market is
not enough to sustain the industry. New Zealand has brilliant rearing
conditions for growing horses and some excellent racing – you have a very good
product – it’s a solid product that can be improved. You need to think of
racing like your dairy industry and think of it as an export industry and
export it to the world – just like the NFL or the NBA.
“That’s
the future for New Zealand where the local turnover isn’t going to be enough.
Whatever you’re charging in fees, it’s
not going to be enough to sustain the industry over a long period. New Zealand
has a unique time-zone and you should exploit it.
“New
Zealand needs to do a whole lot of stuff – when you walk into an Australian TAB
outlet today, more often than not New Zealand racing goes to the second
channel. There’s no audio, so punters don’t know where their horse is in the
running. Every other country is doing microchipping, which shows where your
horse is in the running. For whatever reason in New Zealand this doesn’t
happen.
“New Zealand
racing takes too long in the barrier and too long to do raceday control. The
longer you take to do those things the more money you are holding back in
turnover.
“It also
needs to present its product better but you do have some advantages in your
time-line like 10 am betting for Australians. But what needs to be realised is that
in that time slot Australia is importing racing from places like Canada and
from the UK and various other places like Singapore and Hong Kong. And that
means that you guys need to up your game.
“Some
of the mid-week races in New Zealand are pretty innocuous but are holding
something like $50,000 or $60,000 a race. And that’s in pari-mutuel, so on top
of that you have the fixed odds and also the corporates. There is interest in
those races for what they are, but the crux is that even leaving aside the POC
levy, New Zealand doesn’t even charge a racefields fee.
“Tabcorp
has been losing ground every year to the corporates. From 89 percent in 2012 to
44 percent currently. That’s on total turnover. If New Zealand outsources there
are other options to Tabcorp. The corporates have devised some great promotions;
very innovative such as offering money back if your win bet runs second, third
or fourth or paying out if your horse loses on protest.
“There’s statutory law in Australian betting that
says the payout on the pari-mutuel win and place betting has to be 85 cents in
the dollar. But when betting on fixed odds, they are not restricted and bet
their own odds. And by our calculation, 40 to 50 percent of betting today is on
fixed odds.
“They are incentivising fixed odds betting so turnover is broadly coming down. Then you have sports betting, but the margin in a head-to-head situation is only about five percent. Turnover to racing is being lost to sports.
“On top of that you are losing turnover within
racing because the betting margins to bookmakers are getting larger. They are
doing that to compensate for racefields and POC tax, and at the same time, you
have got the TAB promoting the pari-mutuel into fixed odds, and then you have
the overall scenario where the corporate bookmakers are increasing their margin
share over the TAB.
“Bookmakers for years ran their books at about
114.5%. All that means is they were taking out 15 cents in the dollar. Now they
are averaging about 120 to 122 percent on FOB with the addition of racefields
and POC levies. Because the pari-mutuel has dropped so much the FOB is now
probably betting to a book of 120 to 125 percent.
“That means that at the start of betting, they’re
probably running at around 130 percent. Now that the fixed odds percentage is
so high, it means that less is paid out, due to racefields and POC, and
turnover decreases as a consequence.
“It’s inevitable that your FOB platform will be
obsolete in a very short time. From memory, even Sportsbet has outsourced their
underlying system – by that I mean
product development. When they introduce exotic results for the punter, which
has to be put into the system – that’s where they run into problems because
they are always developing new options including addressing the online mobile
site which is just growing so quickly.
“Gross Gambling Revenue (GGR) in Australia is
around $3 billion per year. GGR is what the punters lose. After everything,
there’s probably about half a billion dollars in profit. That just wagering.
“We supply the pricing and data platform technology,
etcetera to all the major corporates. We are also helping racing bodies export
their products globally, and that’s why I’m interested in New Zealand.”